There’s a lot of misunderstanding about what branding actually is. (Spoiler alert: it’s not the fonts and visuals you select – that comes later.)

With over 20 years of experience collaborating with a wide range of organizations and companies, as well as in-depth study about branding, Laurie can help you laser in on what your brand really is.

A deep-dive strategy session helps entrepreneurs and small business owners hone in on brand category, what clients expect, and how to talk about what they do with clarity and confidence.

It also helps with fine-tuning products, services and pricing.