Storytelling in Business: How Better Stories Build Better Businesses
Interview on MOJO: The Meaning of Life & Business Podcast
MOJO: The Meaning of Life and Business features Jennifer R. Glass in conversation with award-winning screenwriter, filmmaker, and storytelling expert Laurie Lamson.
Storytelling isn’t just for authors, filmmakers, or public speakers. Every business tells a story, whether it realizes it or not.
Jennifer and Laurie explore why storytelling is one of the most overlooked business skills and how entrepreneurs can use it to build stronger customer relationships, communicate more effectively, and create marketing that people actually remember.
Drawing from Laurie’s experience writing more than 100 produced film, video, and audio scripts, the discussion moves beyond creative writing into practical business applications including branding, customer messaging, editing, emotional connection, and understanding the role your business plays in a customer’s life.
Available on Apple Podcasts, Spotify, iHeart, or wherever you get your podcasts.
Storytelling isn't just for authors, filmmakers, or public speakers. Every business tells a story, whether it realizes it or not.
In this episode:
• Why storytelling is more powerful than simply sharing information
• The difference between storytelling and information dumping
• How case studies become compelling business stories
• Understanding customer avatars beyond demographics
• Why businesses should focus on emotion, not just features
• The role of right-brain creativity and left-brain editing
• Practical writing techniques that improve marketing communication
• How to identify your role in your customer’s story
Whether you’re an entrepreneur, consultant, business owner, marketer, speaker, or creative professional, this episode offers practical ideas to help you communicate with greater clarity and impact.