Care For Our Planet Corporate/Educational Video

Levi Strauss & Co. commissioned a scientific life cycle assessment of a pair of Levi’s® 501® jeans and Dockers® Original Khakis. They learned from the study that 58% of the energy and 45% of the water used during the lifetime of a pair of our jeans occurs during the consumer-use phase. That’s where you come in. This video, scripted by Laurie Lamson, explains how you can make some small changes and make a difference. The Care For Our Planet video won Aegis, Telly and CINE Golden Eagle awards.

“I enjoy educational projects because I always learn something new in the process that I might not be exposed to otherwise.” Laurie Lamson

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