Lawrence Ray Concepts Copywriting Samples
Company founder bio, product sheet and newsletter excerpt:
1. Founder Bio: Lawrence Ray Parker II
Ray is one of the most sought-after celebrity stylists in Hollywood and owns and operates the private Lawrence Ray Concepts Salon in Los Angeles, California.
Ray is in high demand because of his innovative creativity, passion for healthy hair and dedication to helping his clients look their very best. His warm and cheerful demeanor is a great asset in tense backstage environments where everyone tends to ‘feel the pressure’.
Ray has shared his talents on numerous TV productions, awards shows, magazine and video shoots with the likes of Naomi Campbell, Shaunie O’Neal (Basketball Wives), Beth Chapman (Dog the Bounty Hunter), Dr. Pearl Grimes, MTV, VH-1, BET (and BET’s CEO, Deborah Lee), FOX Networks, Essence, Mademoiselle, Vogue (cover), InStyle, Good Housekeeping, and music artists Sean “Puffy” Combs, Spinderella, Destiny’s Child, 50 Cent, Macy Gray and Olivia.
In addition to providing top-notch service to a multicultural, often high-profile clientele and creating award-winning hair designs, Ray has a passion for healthy hair advocacy and education.
In 2009 he launched his all natural, all organic ingredient product line: LRC’s Mega Bounce and Body Hair Care System™.
“Ray is amazing! He is multi-talented and knows his way, not only around hair, but make-up and fashion, too! With a positive spirit, Ray has a loyal clientele. More than a decade later, I still get stopped on the street, in the elevator and in the grocery store with one question: who does your hair? With pride, I give out his number.”
– Nerftiti Austin
2 LRC’s Mega Bounce and Body Hair Care System™ Product Sheet
3. LRC newsletter excerpt: Healthy Hair Training & Certification
Lawrence Ray Parker II has 20 years of experience as a healthy hair advocate and educator. That’s how he got the inspiration for the LRC Mega Bounce and Body Natural and Organic Haircare System™.
Ray truly believes that Health = Wealth. He is passionate about empowering and inspiring his fellow and sister stylists and salon owners.
To support his distributors, Ray has poured his knowledge as a multicultural hair expert and positive-minded ethical businessman into a unique healthy hair training and certification program.
In this program, you will become a more versatile stylist as you gain a big picture on the industry, and learn how to work with a broader range of clientele.