Laurie Lamson was honored to write a 2-1/2 minute environmental education script for Levi Strauss & Co.

Levi’s commissioned a scientific life cycle assessment of a pair of Levi’s® 501® jeans and Dockers® Original Khakis.

They learned from the study that 58% of the energy and 45% of the water used during the lifetime of a pair of our jeans occurs during the consumer-use phase. That’s where you come in.

This video explains how you can make some small changes and make a difference.

“I really enjoy educational projects because I always learn something new in the process that I might not be exposed to otherwise.” – Laurie Lamson